Okay, I lie.
So everywhere I go I cannot get away from Freja. Not that it's a bad thing. The Gucci billboards, the ads in magazines and the eyewear ads in store windows, the Gucci ads when I step out of South Ken tube... and then those frankly heinous commercials being beamed into our shiny HDTVs for the insipid CK In 2 U ROFL IDK my BFF Jill.
Now Gucci are set to make a short film to promote Frida Giannini's new fragrance Gucci by Gucci (that almost sounds like a joke) after the Prada and Chanel extravaganzas, and though she's not been confirmed, Fashionista reckons it's mighty likely - I reckon it's a dead cert. At this point in time, she is Gucci. Why take a risk on anybody else when Erichsen is Gucci at this moment in time?
If that wasn't enough, it's being directed by some arthouse schlub, David Lynch I think his name was? David Lynch, aka God. This isn't the first time Lynch has directed for fashion. He directed Dior's excellent Fahrenheit commercial a few years back. In any case, it's got to beat the My Little Pony adaptation he's confirmed for (talk about surreal).
- David
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