After claiming Kylie and then Team Beckham Superstar Galaxy as their own, French perfume house Coty have announced - quel horreur - that they are to launch a new fragrance with international fashion darling, serial dater of nutters and Croydon local heroine Kate Moss.
The design of the bottle has already been decided... blah blah... perfume's pink and flowery... blah blah... Craig McDean is shooting the ads... yes yes... black rose design, thorns... great. Imaginatively dubbed Kate, Coty CEO Bernd Beetz anticipates the tapping of "consumer groups that [they] haven't tapped into before" as apparently Moss "overlaps fashion and celebrity". So, chavs up and down the country then (what do they call chavs in France? Les chavs??).
However, let's not jump the gun and be sceptical so soon, no? Another Coty product, Beckham's Instinct was a listed finalist in Fragrance Foundation's awards earlier this year, and came a respectable third in the basenote celebrity category against stiff competition. From Paris Hilton. And Carlos Santana.
- David
pic: WWD
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